1. Pitch an idea
Builders submitted a written pitch for one of five tracks: workplace efficiency, daily life enhancement, commercial solutions, social impact, and creative expression. No code was required at this stage, just a clear description of the idea, which AWS Free Tier services it would use, and why it mattered.
2. Build it
The top 1,000 semi-finalists turned their pitches into prototype apps using Kiro and AWS Free Tier services. Each app had to be completely original and previously unpublished. Semi-finalists then published a Builder Center article showcasing their app, the services they used, and a demo.
3. Community votes + expert review
Community voting narrowed the field to 300, AWS experts selected 50 finalists. Finalists submitted revised articles, followed by a final round of community voting and expert review that decided the 20 winners.